The Challenge
Decrease wasted efforts on existing email b2b campaigns from both a cost perspective but also rounds of revisions and approvals of content. Create a compelling user experience, which was intuitive, measurable and effective, given strict technical limitations.

We we’re honored to lead the initial creative concepting, strategy and UX/UI for a very innovative project for Google employees. This ambitious initiative included creating a automated marketing tool for their employees to create compelling emails, using pre vetted images, copy and headlines across all devices, and reach their audience successfully over time.